Richard adds: “Being sustainable is pretty much our whole ethos at Colmans, along with quality of service, and Feed The Fish is an extension of this. It’s so important to keep pushing that recycling message so that it doesn’t get forgotten about.”
Colmans hopes more councils will adopt the idea, with Richard adding. “In the short term, I’d like to work with Sunderland Council, which our beach connects with, and have a little trail of fish up the coast and encourage the local schools to feed them.
“In the longer term, I’d like other councils to adopt it and push it out nationwide from an educational point of view and a recycling point of view.”