Case Studies

The Bay on The Road

National Fish & Chip Winner, Calum Richardson of The Bay in Stonehaven had thought about expanding his business for over 4 years but wasn’t sure how. He didn’t want to open a second shop and felt a mobile fish and chip van would be the best option as it gave him the freedom of being able to pick and choice when to take on the extra workload and he could take The Bay to the customer.

The decision to go ahead came in 2015 when a key member of staff showed a keen interest in assisting with the mobile unit. In September 2015 The Bay on The Road was launched. Adam is now the Trainee Manager of the MOBILE and doing an amazing job.

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How do you go about launching a mobile unit? For Calum it was simple ‘one of the main pieces of advice I would give to anyone is to treat the van with the same respect you do with your shop when fitting it out, it’s your business and reputation at the end of the day’. He wanted to keep the van and shop as uniformed as possible and this meant coming straight to KFE. ‘I knew I had the reliability and back up with KFE that you need with a busy shop, it’s been the same with Smitto as it has with the Kiremko range I have in Stonehaven’.

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Calum went over to the Qbtec factory in Holland to see the units in production and opted for a 3 Pan classic Smitto Wall range, ‘it may not be high efficiency like my Kiremko but it does high volume and good quality products very quickly’. The unit was fitted out by Wilkinson’s and has been ‘on the road’ ever since! In fact he has been so busy it wouldn’t surprise me if you saw more mobiles appearing! ‘You would be surprised by the amount of interest you get with a mobile without actually having to do any marketing’ Calum said, ‘in fact it also helped the shop as it has promoted his business to a wider area which has drawn in new customers to the shop too’.

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http://thebayfishandchips.co.uk/on-the-road/

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